Neoregelia is a genus of the botanical family Bromeliaceae, subfamily Bromelioideae. The genus name is for Edouard August von Regel, director of St. Petersburg Botanic Gardens in Russia (1815-1892).

A genus of bromeliads with mostly broad, relatively flat leaves. Inflorescences form in a shallow depression the center of the plant, which often fills partway with water, through which the flowers bloom. The leaves immediately surrounding the inflorescence are very often brightly colored, and many species show banding or striping on most or all of their leaves. Neoregelia species are commonly cultivated and hybridized for their colorful foliage. There are over 5000 registered cultivars.